3.0
May 4, 2010
Recommend
CEO approval
Business Outlook
Pros
A very industrialized company, Asset Based essentially. IBM has a huge power in R&D. A reference in IT. IBM is a wonderful corporation in the US
Cons
IBM is complex & heavy. Its organization is based on its brands : harware, software, IT Services & Business Services. Each of them if finally quite independant. The force of the company resides in the alignment of them, that is a very complex task for client reps.