Fascinating potential, brutal management - Brand Partnerships Manager TikTok Employee Review

Good team and good culture

high turnover rate， meeting at night

There are some truly fantastic and talented people in the company who make daily collaboration a great experience. Additionally, the insurance and overall health benefits package is quite strong and comprehensive.

The work culture is heavily driven by top-down directives from HQ, leaving little room for open discussion, transparency, or questioning management decisions. The bi-yearly rating cycle feels highly punitive and is frequently used to target individuals rather than foster growth, leading to an environment where anyone can be abruptly let go. Work-life balance is virtually non-existent due to tedious, high-volume workloads and constant alignment with overseas timelines. Furthermore, leadership instability is a constant concern; local management changes rapidly, frequently replaced by leaders from the parent company, creating an unpredictable and highly volatile work environment.