Fun work with an amazing team, but poor leadership - Marketing Manager TikTok Employee Review

- Learn a lot of new things! - Great benefits - Interesting user-facing products to work on

- Language barriers if you don't speak CN - Working late

There are some truly fantastic and talented people in the company who make daily collaboration a great experience. Additionally, the insurance and overall health benefits package is quite strong and comprehensive.

The work culture is heavily driven by top-down directives from HQ, leaving little room for open discussion, transparency, or questioning management decisions. The bi-yearly rating cycle feels highly punitive and is frequently used to target individuals rather than foster growth, leading to an environment where anyone can be abruptly let go. Work-life balance is virtually non-existent due to tedious, high-volume workloads and constant alignment with overseas timelines. Furthermore, leadership instability is a constant concern; local management changes rapidly, frequently replaced by leaders from the parent company, creating an unpredictable and highly volatile work environment.