Amazing place to work. Only the Sales Managers shouldn´t get too attached - Sales Manager Criteo Employee Review

3.0
May 8, 2016
Recommend
CEO approval
Business Outlook

Pros

Lots pros. In Barcelona one of the best paying companies. Beautiful office with the best view of the city (Located in city center at the beach, 25th floor 360º view of all of Barcelona. Cant get better than that). International team to work with. Exposure to a lot of aspects of the industry. Strong and continuously growing product. Fantastic company parties. Good private insurance included in package. Breakfast included. Playstation, Ping pong table and foolsball table in office when you need a break. My recruitment process went very well as well. Smooth, clear, organized. Very good relocation package included. Senior management tries to be as transparent and social as possible. Tim Frankcom (Executive Vice president mid market) is one of the most exciting, motivating, intelligent, energized people you´ll ever meet.

Cons

In Barcelona at least, they seem to discriminate against age. Only hiring juniors, preferably fresh out of school. Preferably under 35. The below feedback applies only to sales manager position. If you are hired as a SM, don´t get attached to your job. Chances are you wont make it to 2 years even if you are good at what you do. Criteo Barcelona often hires people that dont have strong experience in cold calling, telesales and even often digital marketing. Instead they like to look further into other skills that could contribute like experience in other fields, a strong network etc. I think thats great and smart. Unfortunately they fail to provide you with proper training and you're left learning from people that started just weeks or months before you. Cold calling (for example) becomes a fearful experience without proper knowledge of the product and no proper training in cold calling. So point 1 - lack of training. The above can be fixed though if you train yourself as much as possible and when I left, management had started preparations to offer more training. It wasnt even close to what it should be though. But on their way. Point 2 Sales Managers get a fixed contract with a 6 month probation period. First quarter you get a low target to hit as you're still learning. Fair and great. Second quarter your target increases up to 8 times higher though. Management assumes you are fully ramped up even though they dont necessarily offer proper support. I have seen several people leave because they didnt hit that 2nd target because of this. Advice> If you are hired as a SM, be sure to train yourself as much as possible within the first 3 months or youre out. To hit your target in your 2nd quarter, you need to start selling and launching in the 1st quarter (even though your still not properly trained in that 1st quarter) Con 3. If/When you make it passed your probation, dont get comfortable. Demands and pressure is high at Criteo. If you dont hit your target in a quarter, you are put on a plan in the next. If you dont hit the demands in that next quarter, you're out. Regardless of how well you did in the past or how long youve been there. Stability is in-existent The turn around on sales managers is extremely high obviously. This all being said. I do believe that this is normal fora sales job in the corporate world. You are hired to sell. If you dont sell as much as your company wants you to sell, what are you doing there. Fair enough. Just be prepared for it. You are not a valued person that Criteo will believe in. Everything is based on the numbers, not on your potential. You are there to be a sales machine or youre out. If you are looking for a long term career, look into changing to account strategist or any other position within the company once youre there. They are very open to that. Lots of career opportunities.

Explore other reviews about Criteo

5.0
Jun 8, 2026
Recommend
CEO approval
Business Outlook

Pros

Great environment, great people to work with

Cons

Need to go back to office

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Criteo Response
4d
We're thrilled to receive such positive feedback and to know that you've found a place where you can grow and thrive at Criteo. Thank you for sharing and for your trust all these years. It's great to have you on the team!
1.0
Feb 26, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Earlier in my time at Criteo, the culture was a true strength. Teams were collaborative, capable, and invested in delivering value to clients. There are still incredibly smart, hardworking people across the organization when they are given the resources needed to deliver strong work.

Cons

Morale has declined significantly due to direction from upper leadership. Executive communications often feel scripted and disconnected from the realities teams are navigating. Employees are facing burnout, layoffs, no merit compensation growth, and increasing workloads without clear strategic guidance. Leadership layers have expanded in ways that create bottlenecks and slow decision making, while individual contributors lack clarity on priorities and long term direction. Internal mobility has been restricted, limiting opportunities for promotion or role movement at the same time compensation progression has been removed. Salary transparency was removed from internal and external role descriptions, which has impacted trust. Despite positive performance, cost discipline appears to disproportionately affect employees rather than being shared equitably across leadership levels. Additionally, a return to office policy has been implemented, including for employees originally hired as remote. This has added strain and uncertainty for teams.

9
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Criteo Response
3mo
Thank you for sharing such detailed feedback. Every decision we make is taken with our long-term organizational health in mind. From top leadership to individual contributors, we are all committed to building sustainable success for our company and the people in it. Making Criteo a place where everyone can grow is a shared priority, and that’s why we equally value vertical and horizontal career pathways. When it comes to individual recognition, our merit compensation processes are structured and similar across our entire organization to ensure maximum fairness and equity. Since Criteo's success is built on connections, we strongly encourage our teams to come together to boost innovation and collaboration at once. By blending office presence with flexible options, we keep trust at the core of our work approach since everyone remain empowered to manage their time, energy, and schedule the way they see fit. Open feedback helps us improve and move forward, so thank you for sharing yours!
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