Pros
Devoteam Marketing has strong ambition and access to a broad range of technology partners and propositions, which creates interesting opportunities to work on complex B2B topics. Colleagues are generally well-intentioned and there is a genuine desire to grow the marketing function and increase its strategic impact within the business.
Cons
In practice, the marketing organisation lacks clarity in structure, priorities, and decision-making, which can make it challenging to deliver consistent impact. Roles and expectations are not always clearly defined, and ways of working can change frequently, leading to reactive rather than strategic execution. Marketing is often seen as a support function rather than a true growth partner, which limits influence and slows progress. Leadership direction and alignment could be stronger, particularly around long-term strategy, investment, and resourcing.
