Aviva reviews

3.9

77% would recommend to a friend

(2,559 total reviews)
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Amanda Blanc

85% approve of CEO

73% positive business outlook

Aviva has an employee rating of 3.9 out of 5 stars, based on 2,559 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Aviva employee rating is in line with the average (within 1 standard deviation) for employers within the Assurance industry (3.6 stars).

Reviews by job title

3K reviews
3.0
Mar 24, 2026

Good place to start career

Recommend
CEO approval
Business Outlook

Pros

Car insurance, practice on the phone

Cons

Not much progression or career pathing

3.0
Mar 21, 2026
Recommend
CEO approval
Business Outlook

Pros

Good package with employee benefits but they’ll use this as a reason to not pay you more.

Cons

Fraud investigators are paid the same as claims handlers, and in some cases even less, despite being responsible for saving the company millions each year. The complexity of the work, the level of scrutiny required, and the expertise needed to identify and defend against fraudulent claims simply aren’t acknowledged. Experience is treated as disposable: if you raise concerns about pay, you’re told to “move on,” even though fraud investigation depends on experience. There are no progression opportunities for those on the lowest grade, meaning the only way to advance is to leave the fraud team entirely. Unsurprisingly, this is exactly why the organisation keeps losing its most skilled investigators. Senior leadership doesn’t understand the role well enough to appreciate why experience is vital. It’s the seasoned investigators who know the patterns, the behaviours, and the red flags that protect the business from significant losses. Yet the company refuses to pay them at the level their work warrants (Grade C) and in doing so, they drive away the very people who safeguard the organisation’s financial integrity.

Viewing 34 - 36 of 2,559 Reviews

Glassdoor has 3,155 Aviva reviews submitted anonymously by Aviva employees. Read employee reviews and ratings on Glassdoor to decide if Aviva is right for you.