Fake Doors needs both Google Ads and Facebook Ads campaign(s) to generate company (employer) leads. In other words, they need leads from companies who want to hire on-demand talent. They do NOT need campaigns to attract new freelance talent to their talent network. Fake Doors is looking for you to draft up and share important campaign components (ad copy, ad creative, landing page ideas, campaign structure, audiences, etc.) for their feedback. We are expecting these as part of your deliverables. In addition, we will have a kickoff call with the client to make sure we have everything we need to get started. The client had a few general questions (non-specific to their business) they would like discussed on the kickoff call. Draft up responses you would expect to share on the call. Google Ads: What are best-practices / strategies for scaling campaigns? What are SKAGs and should we use them? Why or why not? How can we leverage automated bidding strategies with no conversions? How do Conversion Action Sets work and when should we use them? Do you have any typical scripts that you’d recommend us to use? Facebook Ads: What are best-practices / strategies for scaling campaigns? What’s the difference between horizontal and vertical scaling? Is ROAS a good determinator of ads performance? What is delayed attribution and should we use it? Which should we use: Standard events vs Custom Events vs Custom Conversions? What are some ways to increase AOV on a product / service?
