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603 sem manager interview questions shared by candidates

How will you structure a campaign from scratch? (Either lead generation for professional services or transactions for merchant products in their marketplace) Given a fully built-out campaign that needs to reach a ROAS of X, but we are stuck at less than half the target goal, what do you do? (They want you to assume every search term is relevant and that there's no need to optimize using negative keywords) A/B testing questions will come up as well. And if you can discuss the customer journey with respect to multi-channel attribution, you will be in good shape as well. How do you uncover new channels for testing? There will also be a practical Excel test during the onsite interview that is blended in with the conversation. Given a dataset to identify specific metrics. 1st one required me to use a pivot table. 2nd one required me to use vlookup. They won't ask you to specifically use those functions. Instead, you have to know what to do in the different situations to solve a given problem.
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SEM Associate

Interviewed at Houzz

3.4★
Feb 6, 2018

How will you structure a campaign from scratch? (Either lead generation for professional services or transactions for merchant products in their marketplace) Given a fully built-out campaign that needs to reach a ROAS of X, but we are stuck at less than half the target goal, what do you do? (They want you to assume every search term is relevant and that there's no need to optimize using negative keywords) A/B testing questions will come up as well. And if you can discuss the customer journey with respect to multi-channel attribution, you will be in good shape as well. How do you uncover new channels for testing? There will also be a practical Excel test during the onsite interview that is blended in with the conversation. Given a dataset to identify specific metrics. 1st one required me to use a pivot table. 2nd one required me to use vlookup. They won't ask you to specifically use those functions. Instead, you have to know what to do in the different situations to solve a given problem.

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