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You've taken your entire engineering team and focused them on a single product feature that will take 1 month and as a result your daily cadence of releases (which help drive daily average users and new installs) will stop completely. Marketing has agreed to help by funneling additional marketing budget to your product to boost daily installs. Two weeks into the project you're D7 retention begins to slowly, but steadily decline. Why?
avatar

Product Manager

Interviewed at Zynga

4★
Jul 11, 2013

You've taken your entire engineering team and focused them on a single product feature that will take 1 month and as a result your daily cadence of releases (which help drive daily average users and new installs) will stop completely. Marketing has agreed to help by funneling additional marketing budget to your product to boost daily installs. Two weeks into the project you're D7 retention begins to slowly, but steadily decline. Why?

0. Introduce yourself and what are you doing at your current job? 1. Which mobile game do you play on your phone right now? 2. Which parts of game do you like the most or the least? Explain why. Also let me know how you will change it. 3. Some mobile KPIs in your game need to be further broken down to find out the root of causes. How will you do it and what are your steps?
avatar

Product Manager

Interviewed at Zynga

4★
Jul 31, 2017

0. Introduce yourself and what are you doing at your current job? 1. Which mobile game do you play on your phone right now? 2. Which parts of game do you like the most or the least? Explain why. Also let me know how you will change it. 3. Some mobile KPIs in your game need to be further broken down to find out the root of causes. How will you do it and what are your steps?

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