Director of Strategy & Innovation Working Interview Step 1: Please provide 2-3 work examples of process/operational documents you’ve created that represent your organizational style. This can be a content calendar, team structure document, schedule, time projecting, budgeting, etc. Step 2: Assignment: Present 2-3 ideas for each of the following scenarios that represent your understanding of social and digital marketing as well as your strategic and innovative thinking. Please use fictitious clients for this exercise. Please consider the following: 1) What would your overall approach be? Feel free to get creative! 2) How would you generate “thumb-stopping” content? 3) How would you effectively reach a gen-Z audience in a fun and engaging way? 4) Is there opportunity for partnership or talent integration to reach a broader audience? *Google Slides are recommended, and it is also preferred that you consider including a self-recording, as if it were a client-facing presentation. Scenario 1 (Sports) - STN has the opportunity to work with a popular streaming partner on their new Live Sports launch. They’re looking for big ideas that can help reach new audiences and let sports fans know that they are the preferred destination for all things sports + entertainment. This brand requires a subscription membership to view their games, with substantial rights deals for both the NFL and NBA. Scenario 2 (Entertainment) - STN has the opportunity to work with a popular TV network partner on the S1 debut of their new top priority show with an A-List cast. The network is committing to a 5-hour block where STN can capture content with the cast on the set of the show. Please note that this assignment is a great representation of the work that this role entails so if this is something that interests you, this will be a great opportunity. If you don’t enjoy thinking of strategy and innovation similar to the manner above, let our team know and we can remove you from the position candidates.
