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What KPI you would use for a marketing campaign / Can you mention any MMM have you ever managed in your career and what you would implement if you worked in this company / Define what is p-value to a non technical user / Basic SQL questions about joins and filters in SQL / if you have a customer base, what fundamental KPI you would use to control the health of the contact base / define retention KPI and useful metrics / What variable could be classified as a confounder in an example of statistical false association. At any moment no question related to marketing predictive models / AB test /Causal Inference / Probabilistic Attribution, which were promoted in the job description.
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Principal Insight Marketing Analytics

Interviewed at Semrush

4★
Mar 18, 2025

What KPI you would use for a marketing campaign / Can you mention any MMM have you ever managed in your career and what you would implement if you worked in this company / Define what is p-value to a non technical user / Basic SQL questions about joins and filters in SQL / if you have a customer base, what fundamental KPI you would use to control the health of the contact base / define retention KPI and useful metrics / What variable could be classified as a confounder in an example of statistical false association. At any moment no question related to marketing predictive models / AB test /Causal Inference / Probabilistic Attribution, which were promoted in the job description.

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