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Task 1: Onboarding flow strategy Redesign the onboarding journey for Juniper’s prescription weight loss program. This included identifying key moments across the flow, developing a messaging strategy tailored to user mindset, and creating sample copy that demonstrated tone, structure, and conversion intent. Task 2: Re-engagement email sequence Write a five-part email sequence to bring back users who had dropped out during the onboarding process. Each email needed to reflect a different stage of the customer journey, with clear content strategy, framing choices, and copy tailored to drive re-engagement.
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Copywriter

Interviewed at Eucalyptus

3.7★
Jun 26, 2025

Task 1: Onboarding flow strategy Redesign the onboarding journey for Juniper’s prescription weight loss program. This included identifying key moments across the flow, developing a messaging strategy tailored to user mindset, and creating sample copy that demonstrated tone, structure, and conversion intent. Task 2: Re-engagement email sequence Write a five-part email sequence to bring back users who had dropped out during the onboarding process. Each email needed to reflect a different stage of the customer journey, with clear content strategy, framing choices, and copy tailored to drive re-engagement.

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