Please write a blog post on the topic: 5 Reasons Small Law Firms Need to Invest in Their Marketing Strategy Here are some guidelines: Objective Make sure that in the end, you are accomplishing these two objectives. - Provide Thought Leadership for Credibility - Encourage Clear / Relevant Call to Action Success Criteria Once the blog piece is received, we will grade it based on the success criteria below. - Link to at least three sources (can be outside sources, Crisp content pieces, videos, case studies, etc.) - Embed at least one Crisp video into the post - Try to include value pieces in the content that a potential client could use to their advantage (provide knowledge!) - Minimum 2,000-word blog post - Grabs attention right away - Linkbacks to internal website - Link out to credible external sites that are easy to reference - Use of headers/numbers/lists - Lead to strong call to action - Brand Voice - Professionally Personal - Loaded with quality content. - Don’t dumb down the content. - Video & Image Placement - Need to have a good mix of video and images throughout the blog that explains the content visually.
