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For the Technical round , question was 1. Questions related to Email Studio : Difference between list and Data extension. 2. What is Profile Management and Preference Management 3. Difference between Publication list and exclusion list 4. Dynamic Email Creation 5. Difference between User initiated Emails and Triggered Email 6. What is A/B testing and tracking etc For Managerial Technical round, question was 1. Use of Integration and use cases of it 2. How MC connect work 3. Asked about some Ampscript functions. 4. Customer Journey activity creation. 5. Reporting of campaign and Opt-in and Opt-out mechanisms
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Salesforce Marketing Cloud Developer

Interviewed at Capgemini

4.2★
Jan 20, 2021

For the Technical round , question was 1. Questions related to Email Studio : Difference between list and Data extension. 2. What is Profile Management and Preference Management 3. Difference between Publication list and exclusion list 4. Dynamic Email Creation 5. Difference between User initiated Emails and Triggered Email 6. What is A/B testing and tracking etc For Managerial Technical round, question was 1. Use of Integration and use cases of it 2. How MC connect work 3. Asked about some Ampscript functions. 4. Customer Journey activity creation. 5. Reporting of campaign and Opt-in and Opt-out mechanisms

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