Initial Screening (HR Round): The HR team conducted a short virtual interview to understand my background, SEO experience, and overall understanding of digital marketing tools like Google Analytics, Search Console, and Ahrefs. They also asked about my previous campaigns and KPIs achieved. Technical SEO Round: This round focused on my practical SEO knowledge. I was asked to perform a brief website audit, identify technical issues (like broken links, crawl errors, and canonical tags), and suggest optimization strategies for on-page and off-page improvement. They also tested my keyword research and competitor analysis approach.