Amazon Personal Assistant interview questions

It was not too hard but a ton of questions. Interview was 30-45 mintues long via phone. They ask about your background and some behavioral questions. In example, how would you react in a situation where this happens....? OR Explain a time when you were in this position....

I was contacted almost immediately after applying to Amazon, asked to respond to a generic questionnaire and then asked to schedule a phone interview. The phone interview was pretty basic asking me to detail items on my resume that made me experienced for the job. The interviewer really didn't want to know about me as a person they only wanted to know that I could regurgitate information about Amazon's corporate culture. When I was asked to tell her my favorite thing about Amazon and I did she told me that wasn't what she was looking for. I had to press her to find out she wanted me to list even more of Amazon's core principles. We didn't mesh well on the phone and although I was told I would be contacted with a decision one way or the other I never was. (I could tell I didn't make it to the next round anyway).