Content Design & Creation

This is where you'll spend most of your time. You'll produce assets that AEs, AMs, SEs/CEs, SDRs, Customers, and Partners actually open and use — not documentation that collects dust in a folder.

• Design and produce enablement content across formats: playbooks, one-pagers, quick-reference guides, training decks, demo scripts, and certification materials

• Write for diverse GTM audiences adapting tone, depth, and format to each persona

• Develop visual assets and content layouts that follow Aircall brand guidelines and information design principles

• Create micro-learning content: short-form guides, checklists, and job aids that reps can use in the flow of work

Highspot & Confluence Content Management

Aircall's content ecosystem is mid-migration from Highspot to Confluence. You'll own meaningful parts of that transition — not just moving files, but improving them and giving the field a better experience on the other side.

• Audit existing Highspot content: assess quality, accuracy, and usage data to decide what gets migrated, updated, archived, or retired

• Restructure and improve content as it moves into Confluence — tighter copy, cleaner information hierarchy, better discoverability

• Build and maintain Confluence spaces and pages that GTM teams actually navigate (not a graveyard of outdated docs)

• Track content performance post-migration and flag gaps or stale material proactively

• Establish and maintain tagging and taxonomy conventions that make search and surfacing reliable

Aircall Learning Lab — Expansion & Adoption

The Aircall Learning Lab is the Customer and Partner Academy — the place where customers get onboarded, upskilled, and certified on Aircall products. You'll help grow it and drive engagement with it.

• Design and build new learning paths and course content for customers and partners, focused on Aircall core product, AI features, and integrations

• Develop certification programmes that give customers and partners a meaningful credential and an incentive to engage

• Create session outlines, facilitator guides, and resource packs for live and async learning formats

• Track learner engagement, completion rates, and certification uptake — and use that data to improve content and structure

• Collaborate with CS and Partner teams to understand where customers get stuck and build content that addresses those gaps

• Support scaled engagement campaigns that drive customers into learning paths at key moments in the lifecycle (onboarding, feature launch, QBR prep)

Driving Customer Adoption Through Scaled Engagement

Enablement doesn't stop at the internal field team. You'll help design the content and programmes that get customers using Aircall more deeply — especially around AI features and new releases.

• Produce customer-facing enablement content tied to product releases: feature guides, use-case walkthroughs, adoption playbooks

• Work with CS and PMM to turn launch communications into structured learning moments — not just release notes

• Help design and populate customer-facing resources that CS teams can use to drive adoption conversations at scale

• Support road show and customer event preparation with content that lands the product story clearly and concisely

GTM Product Knowledge Management

A GTM org is only as effective as its product knowledge is current. You'll be a key part of keeping the internal knowledge base accurate, accessible, and actually used.

• Maintain and improve the GTM Knowledge Base structure, navigation, and search experience in Confluence

• Partner with Product and PMM to translate new releases into crisp, field-ready content — FAQs, battlecards, one-pagers, talk tracks

• Own a content lifecycle process: identify stale content, flag gaps, coordinate updates with SMEs, and publish on time

• Support the GTM KB redesign initiative, contributing to information architecture and design system implementation

• Serve as the connective tissue between Product launches and field readiness — so no AE is caught off guard by a feature they've never heard of