Are you a senior content operator and leader?
And when you hear of the challenge of building and leading a world-class organic media machine that needs to grow from 1.5M followers to 10M followers in the next 24 months... does that excite you?
If so - working alongside our founder Richard Yu and our company Impact Clients might just be your dream role...
Now, to be clear:
This is not a social media manager role.
This is not a “make posts and schedule content” job.
This is not a gig or a short-term contractor position.
We're looking for a true executive, owner of tasks, and team builder who can grow to become a partner in our portfolio of companies.
Our Company Mission: To help ordinary people build extraordinary businesses online, and teach them the mindset and skills necessary to not just to make money, but more importantly to improve in all aspects of their lives.
Who We Are: We are an online education company that teaches people (9-5ers, busy parents, university students, etc) how to build thriving online digital product businesses.
Why We Are Looking For This Role: Richard and our team have grown our social media accounts to 1.5M+ followers (Over 1 million on Instagram @richardyuzee (feel free to look), Richard Yu on Youtube (150K+ subscribers)... and we use organic content (meaning NO advertising or boosting posts) to drive leads (customers and qualified booked calls) to our coaching programs and digital software services that we offer.
You are essentially building the "Traffic Engine" that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.
Our Founder’s Story: Richard Yu began documenting his life at age 19 from his college dorm room in UCLA. Within 2 years, he launched a $500 productivity course (teaching college students how to wake up early and be productive), that ended up doing $500K in sales in 8 months. So many of his peers asked him “how did you do it?!” so he began to teach others how to monetize their knowledge and sell digital products (courses, PDFs, coaching, etc).
That grew into a consulting and education company that has now done over 30 million in sales and a team of 62 full time staff.
Feel free to reference a documentary made about his life here (1 hr documentary series): https://youtu.be/Ln4WCfGDKlk?si=KOTfrTF66JlXxcQ0
Also - Richard's TedX talk about how we get our clients results, and transform their lives: https://www.youtube.com/watch?v=AVeKqPlOcy4&t=6s
Our mission is to build one of the most influential organic-first personal media brands in the world with 10M+ followers across platforms while driving massive, profitable traffic into our software companies and education businesses.
We strongly believe that income is a reflection of the impact we make on this world, and so through our content we aspire to positively impact 10M followers in the next 24 months.
We are intentionally shifting away from paid growth on social and moving 100% organic-first.
This role will own that transformation as the key leader, operator, and soon business partner in our company.
Current ContextPersonal brand / vlog-style channel (~150K subs) https://www.youtube.com/@RichardYu1
Business education channel (~40K subs in <90 days), Alex Hormozi–style sit-down teaching content, already driving meaningful revenue
https://www.youtube.com/@RichardYuBusiness
You will lead, not replace, these people, and then build an even more talented team on top of it.
The perfect example of this role is this individual Sam that we respect, that is the Head of Organic Content for another company in our industry.
Please watch this 60 second IG reel to understand what he does (and what we are looking for):
https://www.instagram.com/p/DR5v5cDD4lv/
More context, full Youtube interview (extremely valuable where he breaks down their 8-figure/year media company: https://www.youtube.com/watch?v=lBY7oVXT-YE
Your MissionBuild, scale, and lead the entire organic content ecosystem—starting with Instagram, then expanding outward into YouTube, short-form platforms, and written platforms—while earning the trust, respect, and performance of a growing content team.
Operator FIRST Responsibilities:First off - this is not a "creative first" type of role. If you just want to write copy all day for writing viral IG reels, please apply to be our copywriter (which we are always hiring for), not this role.
You will running L10 meetings (reference the book Traction, by Gino Wickman).
You will be sharing screen and typing NAS (next action steps) for every individual that shows up to meetings, and host Mon/Wed/Fri stand-ups for 30-60 min as an organized disciplined operator and cut people off on the meeting (politely :-)) when they ramble to make sure meetings are efficient.
You will be reading end of week reports that are both quantitative AND qualitative, and adding comments on the google doc to provide coaching and feedback to the Head of IG and Head of YT (and other team members).
Again - you're an operator FIRST, logical thinker, highly organized and disciplined, with a strong understanding of organic content.
ALL channel leaders (Head of IG, Head of YT, Head of Linkedin, and any outside agencies/vendors will all report to you. Think of yourself as a COO of the media company, an extremely detailed project manager making sure everyone is getting their responsibilities done on time, and ensuring overall growth.
Richard wants to be fully removed from ALL day to day operations, so examples of things that Richard is doing that he does NOT want to be doing and you will take over completely are:
You will work directly with our Head of Instagram to achieve 100,000 NET NEW followers gained per month (current growth: 70K/month followers)
This includes:
You must deeply understand Instagram before you can lead it.
Phase 2: Instagram + YouTubeOnce Instagram is operating at a high level:
We do not believe in leaders who “manage” channels they don’t understand.
Phase 3: External Traffic - Podcast Interviews and SpeakingOnce IG and Youtube systems are set up and growing at a consistent pace of 100K/month new followers on IG and 30K/month new subscribers on Youtube, you will own the expansion to getting Richard on well known top 50 podcasts to be interviewed by key thought leaders.
You will expand organic distribution to:
This is not copy-paste repurposing from Instagram videos. Each platform has unique nuances, and you must be able to understand what they are and build a team, realistically growing or hiring a Head of FB/TK and coaching them up to excellence.
You must understand:
You will eventually oversee:
This includes ghostwriting in the founder’s voice, narrative-based authority content, and business storytelling.
Leadership ExpectationsWe hire top-down.
You must be able to:
This is an operator role, not an individual contributor role—though you must still have a strong personal content skillset.
Who This Role Is ForYou must clearly know your core creative superpower, such as:
You do not need to be great at everything—but you must be exceptional at something.
In-Person Preference (Strongly Preferred, Not Mandatory)We strongly prefer candidates who:
Richard's expectations is that we shoot a full day every single week on Tuesdays with a videographer so we always have sufficient content.
Richard is based in Dorado Beach, Puerto Rico (you’re encouraged to look it up).
Travel is not mandatory, but it is a major advantage.
Compensation is flexible and merit-based.
This role is designed to evolve into a partner-level position:
This is performance-dependent, not guaranteed.
If you're still here.... this means you're interested. To apply, this is how it goes.
STEP 1: Fill out all the questions below, answering with as much detail as possible. One word vague answers will instantly be disqualified. For the loom, try to demonstrate what you've done before in the past.
STEP 2: Interview process is simple. Round 1 is with our Head of Ops and/or our Head of Marketing, and then round 2 will be with our COO. Final round (Round 3) will be with our founder/CEO Richard Yu.
Finally, we'll give you a paid test assignment to demonstrate your work, leadership, and capabilities, and this can be discussed on the 2nd and 3rd round interview.
That's it!
So go ahead and apply below!
P.S. If you know of anyone that is the perfect fit for this role, please send this form to them and tell them to list you as the "referral" (which is one of the questions belowed). If they are hired and stay on till day 45 with us, we'll personally wire/paypal/venmo (or however you'd like) $3,000.00 USD as a thank you for sending us our way.
Read authentic reviews with a Glassdoor account. Only apply to jobs you love.