Bordeaux (FR) / Thirsk (UK) / Crick (UK) | CDI/Permanent position | Full-time | Site-based

We're excited to be recruiting for a Head of Mass Brands to join our team. This is an exciting opportunity for an experienced FMCG marketing leader-perfect for someone passionate about driving brand growth, delivering commercial performance, and leading high-performing teams.

The role can be based in Bordeaux (France), Thirsk or Crick (UK), offering the opportunity to work closely with our local teams across markets.

You'll be responsible for leading the local marketing function, delivering in-year business performance, and setting the strategic direction to drive future growth across brands and markets.

About us

INSPIRED Pet Nutrition is an innovative, well-established, and award-winning pet food manufacturer employing over 1,200 colleagues across the UK and Europe. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher's, Classic, Pro-Nutrition, and Ultra Premium Direct, along with a number of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, and Crick produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats all over the world. Our ambition is simple: to become a global leader in pet nutrition.

Our Purpose: To create happiness

We're on a mission to set a new standard of workplace happiness within the pet nutrition industry-one that looks like no other and feels like no other. Our culture is built on INSPIRED's unique behaviours and colleague experience, creating an environment that excites, empowers, and puts people and pets at the heart of everything we do.

Responsibilities

Deliver Results

• Lead the local marketing team to deliver portfolio sales, profit, and budget targets
• Translate central strategy into actionable local brand plans and retail execution
• Ensure strong in-store and online brand visibility through effective portfolio management

Portfolio Strategy & Brand Planning

• Turn data into actionable insights to drive performance and growth
• Develop compelling Year +1 brand plans aligned with global strategy
• Engage internal teams and retail partners with impactful category growth plans
• Define clear execution levers and performance measures

Communication & Media Planning

• Develop and execute communication and media plans that drive awareness, engagement, and ROI
• Maximise effectiveness of A&P investment and measure campaign performance
• Lead trade marketing and activation plans to strengthen retailer relationships and in-store execution

Innovation & Portfolio Management

• Lead the development of a strong NPD pipeline delivering incremental and profitable growth
• Continuously improve the existing portfolio (EPD) for maximum consumer and cost advantage
• Optimise product range to balance growth, profitability, and operational efficiency

Leadership & Commercial Impact

• Act as a key member of the Commercial Leadership Team
• Lead, engage, and develop the local marketing team
• Allocate resources and investment effectively to maximise business performance
• Drive strong collaboration through S&OP and cross-functional processes

About you

• Degree calibre with strong business and commercial acumen
• Proven experience in a senior marketing role within an FMCG environment
• Strong track record of delivering business and brand growth
• Demonstrated leadership experience managing and developing high-performing teams
• Strong understanding of FMCG operations and cross-functional collaboration
• Experience building strong brands and commercial partnerships
• Resilient, driven, and results-oriented mindset
• Pet industry experience is a plus but not essential

Equality, Diversity & Inclusion

INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.

We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing recruitment@inspiredpetnutrition.com

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