Most recently, I worked at foodpanda in Taiwan, where I focused on merchant acquisition and marketplace growth. I managed Google Ads campaigns, analyzed campaign performance, and collaborated closely with regional teams across APAC to achieve global marketing goals. Through continuous testing and optimization, we achieved a 125% year-over-year increase in merchant registrations. That experience strengthened my analytical thinking and showed me how data can drive business growth. Simultaneously, I worked as a Marketing Strategist for Pandashop, which is foodpanda's e-commerce platform for vendors. In this role, I planned monthly marketing campaigns, conducted customer research to better know what customers need, and collaborated with manufacturers and cross-functional teams to improve campaign performance. I really enjoyed understanding market trends, and translating those insights into business strategies.