Content & Personal Brand Manager

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced Content & Personal Brand Manager.

About the Role

This role is focused on managing and scaling a personal brand across social media, online programs, and digital products.

You will work closely with the founder on day-to-day execution — from content planning and launches to coordinating ongoing initiatives and external contributors.

Who You’ll Work With

You will work directly with an international-level athlete and entrepreneur in the fitness and wellness space — a professional bodybuilding coach, IFBB fitness competitor, and Master of Sports of International Class. Based in Cyprus, the founder is building a personal brand in the fitness and wellness space, combining competitive sports with digital products, online programs, and content-driven initiatives focused on healthy lifestyle, nutrition, and weight management.

Responsibilities

Social Media & Content:

• Own and drive social media growth (primarily Instagram)

• Plan content, generate ideas (Reels, posts, stories), and manage the content calendar

• Monitor trends, analyze performance, and continuously improve content approach

Personal Brand & Growth:

• Research and initiate collaborations, partnerships, and ambassador opportunities

• Communicate with brands and support partnership development

• Support preparation of presentations and materials

• Identify relevant events, competitions, and visibility opportunities

Digital Products & Online Programs:

• Support launching and scaling digital products (online programs, educational initiatives)

• Assist in structuring program content and user journey

• Support client acquisition and help organize online program processes

• Track results, feedback, and help systematize insights

• Coordinate work with developers and other external specialists

Operations & Coordination:

• Support coordination of external specialists (coaches, nutritionists, etc.)

• Help structure and move forward new initiatives and ideas

• Ensure tasks are tracked, prioritized, and delivered on time

Requirements

• 3+ years of experience in Brand, Marketing, or Social Media roles, with responsibility for brand development and growth

• Strong understanding of brand strategy, positioning, and audience perception, with the ability to translate this into clear messaging and initiatives

• Hands-on experience with social media (Instagram as a core platform) and understanding of content formats, trends, and audience engagement principles

• Experience planning and executing marketing or content initiatives that drive brand awareness and engagement

• Ability to work with key performance metrics (reach, engagement, growth) and use data to inform decisions and optimize activities

• Experience conducting market and competitor research, identifying trends, and turning insights into actionable ideas

• Experience working with cross-functional teams or external contributors and driving initiatives from idea to execution

• Strong project management skills with the ability to manage multiple initiatives, prioritize effectively, and ensure delivery

• Creative thinking combined with a structured, business-oriented mindset and attention to detail

• High level of ownership, proactivity, and focus on results

What You’ll Get

• Direct collaboration with a high-level international athlete and entrepreneur, with full visibility into how a personal brand is built, scaled, and monetized.

• Opportunity to shape and build a personal brand strategy from the ground up — this is a new role with real ownership, not a predefined scope

• Involvement in launching and developing digital products and online programs, not just content execution

• A high-impact role where your decisions and ideas directly influence growth and results

What’s next?

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.